Where Ad Tech Strategy Meets Startup Execution
Helping publishers, platforms, and early-stage teams solve critical product and go-to-market challenges. Consulting support that’s smart, flexible, and ready to meet your needs.
Consulting Services Built to Drive Results
Practical help where it matters most — from high-level strategy to hands-on execution. Flexible, experienced consulting across the full lifecycle.
Product & Strategy Guidance
Cut through noise with experienced insights that connect business goals to product roadmaps.
Sales & Solutions Support
Bring a product-minded voice into the room to help land deals, demo with clarity, or shape better pre-sales workflows.
Fractional Leadership
Plug in fast. Operate as part of the team. Deliver sharp, high-trust execution without the overhead of a full-time hire.
Brand & Digital Support for Small Businesses
Smart, focused help with branding, marketing strategy, and website design. For founders who want to look sharp, tell their story, and grow.
What Our Clients Say
Explore how SmoothShift has transformed businesses with tailored strategies and personalized support.
Thomas has a rare mix of business savvy and technical knowledge from his experience bridging tech and media. He can speak both the strategic language of sales, marketing, and branding, as well as the tactical nitty gritty of how tech solutions actually work. I can count on one hand the number of people I know who can walk into any meeting in an organization – whether it’s sales, marketing, product etc – and contribute value. Thomas is one of those few people I encountered with in my career.
Yoav S.
Founder, Forma Media
Thomas has a magic way of making all sides heard…internal teams, customers, partners. He does this by being multi-lingual…able to communicate the needs of all sides to the other sides. There was no one better than that than TB who needed to deal with internal product, engineering, biz dev teams, and external customer teams….all of which had their own motivations — Thomas seemed to balance that out
Jason B.
Founder, All Stage
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- Tailored Strategies
- Simplified Solutions
- Actionable Insights
- Effortless Planning
- Sustainable Growth
